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Press Releases

05.01.2018
ARCTIC EXPLORER RUSSIAN NORTH PRESENTED NEW LOOKBOOK OF THE SEASON PRE-FALL 2018
Arctic Explorer Russian North is a unique combination of high-tech developments in the field of practical outerwear. Each new season AERN reflects the synergy of the brand's experience in creating collections, based on first-class quality, careful detailing, choice of garment accessories of the premium segment, environmental friendliness of materials and the general love of the AERN creators team to creative experiments.

The pre-fall season 2018 collection was inspired by modern realities of time perception. The world has become too fast for mono-concepts: there is no reason to ignore interseasonal realities, transforming the standard visions of comfort. The concept of a smooth transition from season to season is reflected in the models of down jackets and lightweight Arctic Explorer parkas, created with an emphasis on the technical characteristics of the fabric, especially valuable in rainy and windy weather. As usual, the collection models are presented in a variety of exclusive colour variations, against which the new CHILL model, named after the famous Arctic explorer Artur Chilingarov, presented for the first time in white, stands out.

The idea of information transfer rate in modern reality formed the basis not only for choosing a non-standard brand for the season, but also for stylistic presentation. Photo shooting, dedicated to the new generation, choosing innovations in everything from crypto-vaults to own wardrobe, was produced in the centre of petabytes data exchange in server storages of one of the largest telecommunications companies in Russia and Europe PJSC “Rostelecom”.

Classic Arctic Explorer models in between season interpretation were developed with special attention to technical characteristics and functional details. The products are made of membrane fabric with a special water-proof treatment and are equipped with zip closures with two wind flaps, inner warm cuffs, hood and waist tightening, as well as a traditional Arctic Explorer chevron on the sleeve and character sew-on patch Russian North on the hood strap.
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